Paid ads measured in booked jobs, not clicks.
Google Search, Local Services Ads, and Meta campaigns for Phoenix, Scottsdale, and East Valley businesses — with dedicated landing pages, call tracking, and instant follow-up included so leads get worked, not just counted.
- Flat fee, not % of spend
- Landing pages included
- You own the accounts
The right paid channel for each stage of intent
Most agencies run whichever platform they're certified in. We run what fits your buyer.
Google Search Ads
Active intent — "emergency plumber Tempe," "Invisalign Scottsdale." Tight ad groups, call extensions, dayparting for your hours, weekly search-term pruning.
Local Services Ads
The "Google Screened" units above everything else. Pay per lead, not per click. We handle verification, dispute invalid leads, and tune your service areas across the Valley.
Meta (Facebook / Instagram)
Retargeting site visitors and prospecting with offer-driven creative. Best for med spa, cosmetic dental, remodeling, fitness. Pairs with our video creation.
The ad is 20% of the result. The other 80% is what happens after the click.
Anyone can get Google to spend your money. The work is in the landing page the click lands on, the call tracking that tells you which keyword produced a real customer, and the follow-up that texts the lead back before they call your competitor. We include all three, because running ads without them is how Phoenix businesses conclude "Google Ads doesn't work."
- Message-matched landing pages we design, build, host, and test.
- Call tracking + recordings so you can hear lead quality, not guess.
- Instant text/email follow-up via our automation stack.
- Offline conversion import — booked jobs fed back to Google so bidding learns what a good lead is.
Arizona Strategy vs. the typical PPC agency
Launch in two weeks. Optimize forever.
Unit economics
Job value, close rate, capacity → target cost per lead and a budget that makes sense for your market.
Build
Campaign structure, keywords and negatives, ad copy, landing pages, call tracking, conversion setup, LSA verification.
Launch & learn
2–4 weeks of search-term pruning, bid calibration, and page tests. Weekly check-ins during launch.
Scale what books
Shift budget to the campaigns producing jobs. Monthly report in plain English: spend, leads, cost per booked job.
Most accounts we audit are spending 20–40% on search terms that will never convert. Free review, no obligation.
One number that matters: cost per booked job.
Impressions, CTR, and Quality Score are inputs. Your monthly report leads with spend, leads, booked jobs, and what each one cost — broken down by campaign and landing page — followed by what we changed and why. If you want the nerd metrics, they're in the appendix.
Calls & recordings
Every tracked call with source keyword, duration, and a recording you can review.
Lead quality scoring
Mark leads good/bad in your CRM; we feed that back to Google's bidding.
Trend view
Cost per lead and cost per job month over month, so you see the curve bend.
Creative & page tests
What we tested, what won, what's next — not "we optimized the account."
Phoenix Google Ads & paid media questions
How much should a Phoenix business spend on Google Ads?
Enough to get real data: usually a $1,500–$3,000/mo floor in spend for Phoenix-metro service businesses; competitive niches often need $5k+.
- High-intent CPCs in Scottsdale/Phoenix run $20–$80 for HVAC, plumbing, legal, implants, med spa.
- We back into budget from job value, close rate, and capacity — not from what's "typical."
- Flat management fee. We don't earn more when you spend more.
Google Ads vs. Local Services Ads vs. Meta — which should I run?
- Google Search Ads: active intent right now. Backbone for most Phoenix service businesses.
- Local Services Ads:pay-per-lead, top-of-page "Google Screened" units. If you're eligible, run them.
- Meta: interruption + retargeting. Best for visual/offer-driven niches — med spa, cosmetic dental, remodeling, fitness.
Typical sequence: Search + LSAs → Meta retargeting → Meta prospecting when the creative is ready.
Why do you insist on landing pages instead of sending ads to my homepage?
An ad click is someone who told you exactly what they want. A homepage answers a different question.
- Message-matched headline → higher Quality Score → lower CPC.
- Proof for that specific service, short form, click-to-call above the fold.
- We build, host, and A/B test the pages — and wire them to tracking and follow-up.
Conversion rates typically double or better vs. homepage traffic. That's the whole fee.
How quickly will I see leads from paid ads?
Days for first leads from Search/LSAs; 2–4 weeks of learning before cost-per-lead is trustworthy; real optimization gains by month 2–3.
- Meta needs more conversion volume to calibrate — a bit slower.
- Every lead ties to a call recording or form so you judge quality, not just count.
- Run SEO alongside and paid CPL usually falls as organic takes share.
Do you require a long-term contract for ad management?
No. Month-to-month, flat fee scoped to the campaigns — not a percentage of spend.
- Three months is the honest minimum to judge paid search. We ask for that, we don't force it.
- You own the ad accounts. We're added as managers. History and pages stay with you.
Turn ad spend into a predictable pipeline.
Request a free ads review. We'll audit your account (or scope a new one), estimate cost per lead for your market, and show you the landing page and follow-up plan.