SEO · AEO · GEO · Phoenix, AZ

SEO that ranks on Google and gets cited by AI.

Traditional search engine optimization, website optimization, and AI results optimization in one program. We build the keyword strategy, program the schema, and design the page sections that Google, the Map pack, ChatGPT, Gemini, and Perplexity actually pull from — for businesses in Phoenix, Scottsdale, Tempe, and the East Valley.

  • Backlink network included
  • Hand-coded schema
  • LLM-ready page design
  • Month-to-month
Search Engine Optimization (SEO)
Earning visibility in traditional Google results and the Map pack through technical health, on-page relevance, local signals, and authority (links). Still where most Phoenix buyers start.
Answer Engine Optimization (AEO)
Structuring content so answer engines — Google AI Overviews, featured snippets, voice search — can extract a direct answer from your page and attribute it to you.
Generative Engine Optimization (GEO)
Getting cited inside generative tools like ChatGPT, Gemini, Perplexity, and Copilot when someone asks for a recommendation. Entity consistency, schema, and quotable formats matter most.
The shift

Your customers ask Google and AI. Most agencies only optimize for one.

A Scottsdale homeowner still Googles "AC repair near me." But a growing share now ask ChatGPT "who's a reliable HVAC company in Scottsdale that won't upsell me," or read Google's AI Overview before they ever scroll to the blue links. If your site is built for 2019 SEO, you're invisible in the half of the conversation that's growing fastest.

The fix isn't a separate "AI SEO" retainer. It's doing SEO properly: machine-readable pages, consistent entity data, schema that says what you do and where, and content written in formats both Google and LLMs can lift. That's the whole package — SEO, website optimization, and AI results optimization — and we don't split it into upsells.

  • One program, three surfaces: organic rankings, Map pack, and AI answers.
  • Service pages first. LLMs cite provider pages, not your blog, when someone asks who to hire.
  • Measured on leads. Rankings and mentions are inputs; calls and forms are the scoreboard.
See where you show up — and where you don't

We'll check Google, Map pack, and AI answers for your top services and send you what we find.

No contracts. No spam. Phoenix-based team.

What's included

The full stack: SEO, website optimization, and AI results optimization

Everything below is in the base package. Not a menu. Not an add-on sheet.

01

Keyword & prompt strategy

Classic queries + the questions people type into AI

We map the terms Phoenix buyers search ("emergency plumber Chandler") and the natural-language prompts they give AI ("who's a trustworthy plumber in Chandler for a slab leak?"). Each service page targets a head term, a cluster of modifiers, and a set of conversational questions — so one page earns rankings, snippets, and citations.
  • Intent mapping by service × city (Phoenix, Scottsdale, Tempe, Mesa, Chandler, Gilbert)
  • Competitor gap analysis including who AI tools currently recommend
  • Quarterly refresh as AI Overviews and SERP features shift
02

Technical & website optimization

Fast, crawlable, indexable — by Googlebot and GPTBot

Core Web Vitals, clean HTML, server-rendered content, proper canonicals, XML sitemaps, robots rules that allow the right AI crawlers, and an llms.txtfile. If a bot can't read it, it doesn't exist. We audit and fix the stack, or build it right on a new site.
  • Speed and rendering fixes (no content trapped in JS or tabs)
  • Indexation control, redirects, duplicate content cleanup
  • Crawler access for Google, Bing, OpenAI, Anthropic, Perplexity
03

Page sections LLMs love

We update your pages — not just your blog

Direct-answer intros, question-style H2s, definition blocks, comparison tables, numbered steps, and FAQs — added to your service and location pages. These are the formats answer engines extract and generative tools quote. We design them to look good to humans, too.
  • Rewrite and restructure core service pages for extraction
  • Entity consistency: same name, address, phone, and descriptions everywhere
  • Author/business credibility signals (E-E-A-T) that AI tools weigh
04

Schema markup, programmed

Hand-coded, validated, connected

LocalBusiness, Service, FAQPage, BreadcrumbList, Article, Review, HowTo — written as a connected graph with stable @ids, not whatever a plugin spits out. Schema is how you tell machines, unambiguously, what you do, where, and why you're credible.
  • Validated with Google Rich Results and Schema.org validators
  • Service-area and multi-location graphs for franchise and multi-office businesses
  • Review and aggregate rating markup where policy allows
05

Local SEO & Google Business Profile

Map pack is where Phoenix service calls come from

Category and service optimization, Q&A seeding, weekly posts, photo cadence, review responses, citation cleanup, and spam-listing takedowns. Paired with location pages and a review engine so the profile keeps compounding.
06

Backlink network — included

Authority building at no extra cost

Most agencies charge per link or skip it entirely. We include placements through our network of real publisher and regional sites in every base package. Contextual, relevant, documented with live URLs. No PBNs, no spun content, no directory spam.
Want the audit before the pitch?

We'll review your technical SEO, schema, GBP, and AI visibility — free — and tell you exactly what we'd fix first.

Get the Free Audit
Compare

Arizona Strategy vs. the typical SEO agency

Same monthly budget. Very different scope. Most shops still sell 2019 SEO and call AI optimization a “premium add-on.”

What you get
Arizona Strategy
Typical agency
Traditional SEO (technical, on-page, local)Crawlability, Core Web Vitals, title/heading structure, GBP, citations.
Included
Included
LLM / AI answer optimization (AEO + GEO)Pages structured so ChatGPT, Gemini, Perplexity, and AI Overviews can quote and cite you.
Included in every package
Not offered or sold as an upsell
Schema markup programmed by handService, LocalBusiness, FAQPage, Breadcrumb, Article, Review — validated, not plugin defaults.
Hand-coded + validated
Plugin defaults, if any
Backlink network accessRelevant, real-site placements through our publisher network.
Included at no extra cost
Separate retainer or $/link
Keyword strategy built on intent + AI promptsWe map classic queries and the natural-language questions people ask AI tools.
Both
Keyword volume only
Page sections designed for citationDefinitions, direct answers, comparison tables, FAQs — the formats LLMs prefer to lift.
Designed + written
Generic blog posts
llms.txt, sitemap, robots, entity consistency
Set up and maintained
Rarely
AI visibility trackingWe monitor whether and how AI tools mention you, not just Google rank.
Monthly report
Rank tracker only
Contracts
Month-to-month
6–12 month lock-in
How it works

From audit to AI citations in four steps

No 90-day “discovery phase.” We ship fixes in the first two weeks.

1

Visibility audit

Technical crawl, schema check, GBP review, and an AI visibility test: we ask ChatGPT, Gemini, and Perplexity about your services in your cities and record who they recommend.

2

Strategy & keyword map

Service × city keyword map, prompt list, content gaps, schema plan, and link targets. You see the whole roadmap before we touch a page.

3

Build & optimize

Technical fixes, page restructures, new sections, schema graph, GBP overhaul, and the first round of backlink placements — typically inside 30 days.

4

Compound & report

Monthly content, links, GBP activity, and a report showing rankings, Map pack, AI mentions, and real leads. Month-to-month, so we have to keep earning it.

Built for

Phoenix-metro businesses that win on being found first

Local service companies, professional practices, and multi-location brands across the Valley.

Home services

HVAC, plumbing, roofing, electrical, pest control, landscaping, pool — where the Map pack and "best X near me" AI answers decide who gets the call.

MesaChandlerGilbertPhoenix

Medical, dental & legal

High-value, high-trust decisions where people ask AI for a shortlist. Credibility signals, reviews, and schema matter more than anywhere else.

ScottsdaleTempeParadise Valley

Multi-location & B2B

Franchises, clinics with several offices, and B2B firms that need location graphs, service-area pages, and entity consistency across every listing.

StatewideRegional
Deliverables

What actually lands in your account each month

Specific, inspectable work — not a “we optimized things” summary.

Technical fixes

Speed, rendering, indexation, redirects, sitemaps, robots, llms.txt.

Page upgrades

LLM-ready sections, FAQs, definitions, and comparison blocks on service pages.

Links & GBP

Network backlink placements, GBP posts, Q&A, photos, review responses.

Reporting

Rankings, Map pack, AI mentions, leads. One dashboard, plain English.

FAQ

Phoenix SEO + AI search questions, answered

Direct answers, because that's the whole point.

What's the difference between SEO, AEO, and GEO?

SEO earns rankings in classic Google results and the Map pack. AEO (answer engine optimization) structures content so answer engines — AI Overviews, featured snippets, voice assistants — can lift a direct answer from your page. GEO(generative engine optimization) applies that to ChatGPT, Gemini, Perplexity, and Copilot so you're the business they cite.

  • Same foundation: fast crawlable pages, entity consistency, schema, quotable formats.
  • Different scoreboard: rankings + Map pack vs. snippets vs. AI mentions and citations.
  • We run all three as one program — splitting them is how agencies bill you twice.
How long does SEO take to work in Phoenix?

Plan on 90–180 days for meaningful movement on competitive Phoenix-metro service keywords. Map pack and GBP improvements often land sooner — 4–8 weeks is common.

  • Slower: personal injury, dental, HVAC in Scottsdale/Phoenix core.
  • Faster: niche home services, B2B, suburbs like Gilbert, Queen Creek, Surprise.
  • AI citations (AEO/GEO) can move in weeks because LLMs re-crawl and re-weight often.

We report rankings, Map pack, AI mentions, and actual calls/forms every month.

Is the backlink network really included, or is it an upsell?

Included. Every base package.No per-link invoices, no separate "authority" retainer.

  • Real publisher and regional sites with real traffic — no PBNs, no spun junk.
  • Topically relevant placements, documented with live URLs in your monthly report.
  • Volume scales with tier; access never does.
What does 'LLM-friendly content' actually mean?

Structuring pages the way LLMs extract information — so they can quote you cleanly.

  • Direct 1–2 sentence answers at the top of each section.
  • Question-style H2/H3s, definition blocks, comparison tables, numbered steps, FAQs.
  • Schema (FAQPage, Service, HowTo, LocalBusiness) so meaning is machine-readable.
  • Consistent NAP/entity data, llms.txt, clean sitemaps, no content trapped in JS tabs.

We do this on service pages, not just blog posts — service pages are what AI cites for "who should I hire in Phoenix."

Do you handle Google Business Profile and the Map pack?

Yes — for Phoenix-metro service businesses the Map pack is often the highest-converting placement on the page, so GBP is in every local SEO engagement.

  • Categories, services, products, Q&A, photo cadence, weekly posts, review responses.
  • Spam-listing reports against competitors faking addresses (there are many).
  • GBP wired to a review engine so it keeps earning fresh signals.
  • Location/service-area pages that reinforce the profile instead of cannibalizing it.
What does SEO + AI search optimization cost in Phoenix?

Month-to-month, scoped to your market. Most Phoenix-area small businesses land in the low-to-mid four figures per month for the full program.

  • Includes technical + local SEO, content, schema, AEO/GEO, and backlink placements.
  • Multi-location and legal/medical/large home services run higher — more content and links required.
  • No line items for schema, LLM work, or links. No lock-in.

Request a free reviewand you'll get a scoped recommendation with real pricing.

Let's talk

Get found on Google and in AI answers.

Request a free SEO + AI visibility review. We'll show you where you rank, where AI tools send your customers instead, and exactly what we'd change first.

480-420-4902 hello@arizonastrategy.comTempe, AZ — serving Phoenix, Scottsdale, Mesa, Chandler & Gilbert
Free SEO + AI visibility review

No pitch deck. A real look at your site, schema, GBP, and AI mentions.

No contracts. No spam. Phoenix-based team.

Call 480-420-4902Free SEO Review